NEW YORK TOUGH

Make it out. 

With every news cycle, you’re reminded that NYC might not be the place for you Nor your people. Stray bulletS. robberIES. assaulTS. VIOLENCE. DRUGS. DEATH.

New York is grimy in the worst way. And it always has been.


AFTER THE first of three game winners, the announcer says, “Jordan Nixon…New York Tough”. In that moment, it didn’t mean that I’d “made it out”; IT SIMPLY SOUNDED GOOD. in hindsight ,IT was exactly THAT. As far as the city was concerned, I was CHOSEN.

to be nEW yORK TOUGH IS TO EMBRACE THE MENTALITY THAT Growing up in the city gives you everything you need to go stand out ANYWHERE in the world. performING under pressure? makING quick decisions? SHARP INSTINCTS? SURVIVING THE CHAOS OF THE CITY ON A DAILY ISN’T EASY AND YOU CAN MAKE IT OUT.

THE CLOTHES? THOSE ARE JUST A REMINDER TO DO WHAT YOU DO AND LOOK GOOD DOING IT; THE WORLD IS WATCHING.